Syndicated Research

Overview

TRU syndicated programs provide the richest, smartest insights and most robust data about young people around the world.

TRU's U.S. Insights Program, launched in 1983, covers teens and twenty-somethings. A subscription includes The TRU Study, released twice-a-year; TRU View®, our immersive trend report; and The TRU Presentation, our thought-leadership showpiece.

TRU's Global Insights Program, new in 2009, now covers teens across nearly 40 countries and five continents. Similar to the U.S. Program, a subscription includes a wide-ranging study, Global TRU View® (created in collaboration with our on-the-ground researchers in each of the participating countries), and an in-person presentation. It also includes local WebEx presentations, given by TRU’s partners in key strategic markets.

TRU syndicated programs are subscribed to by more than 150 of the world's leading marketers. Our research and insights inspire clients' innovation and ideas for developing and growing successful brands, programs, products and campaigns.

TRU is one of our most valued resources and even better now that those elusive twenty-
somethings are covered!