Syndicated Research

Global Subscription Overview

The TRU Global Teen Insights Program provides an indispensable understanding of the new global teen. It's for businesses determined to succeed with young people—who are fast becoming the emerging market worldwide. It's for multinational brands that desire both a global platform for their youth-marketing efforts and the insights to be able to execute with cultural accuracy around the world.

This first-of-its-kind research offers the revelatory insights, intelligence and implications sure to inspire you with ideas to grow your brands now and in the future with teens worldwide.

What makes the TRU Global Teen Subscription unique is not only that it’s a fully integrated program, but also that it represents a truly collaborative project among “on-the-ground” researchers across five continents and 25 countries.

Subscription Snapshot

Purpose: To provide yearly tracking of the global teen market. To offer critical insights and thought leadership to assure that subscribers receive the implications and intelligence needed to grow their multinational brands and businesses by staying ahead of the trend curve.

Participating Countries (2009 Study): Brazil, China, Denmark, France, Germany, Greece, India, Italy, Norway, South Africa, South Korea, Spain, Sweden, United Kingdom, United States (more countries to be added next year).

New Countries Joining in 2010: Canada, Egypt, Japan, Kenya, Mexico, Russia, Saudi Arabia, Turkey, UAE.

Deliverables: Four deliverables comprise an integrated program of data, insights, trends and thought leadership: 1) The TRU Global Teen Study, released in both an art-directed bound report and a searchable, online version; 2) The TRU Global Teen Presentation, an annual exciting in-person presentation of key insights and themes; 3) Global TRU View, the international version of TRU’s trends and insight report; and 4) Local Market Presentations: A series of five webinars, featuring highlights of individual markets’ TRU Presentations, conducted by our research partners around the world.

Methodology: Varies country-by-country from online to face-to-face, to allow for best research practices and to best provide a representative sample within each of the participating countries.

Sample Composition: Nationally representative of each country's teen (12-19) population.

Sample Size: ~15,000 teens in 2009; ~ 24,000 in 2010.

Content: Attitudes and values, lifestyles and trends, media and brands.